What Are Data Aggregators?
There are four major data aggregators (Infogroup, Acxiom, Factual, and Neustar/Localeze). These aggregators lay the foundation for your citations and increase your "stick" rate. Over 300 online directories rely on the accuracy of the aggregators, and without a listing there, your other citations are likely to revert back to old incorrect information or drop off entirely. It also appears that Google Maps has been cross-referencing listings on these aggregators. So, if you've ever had problems with your GMB listing disappearing, this could be a solution. Aggregators are slow to sync (some of them taking up to 6 months to fully propagate), but it's a wise investment for anyone wanting to take the top spots in Google Maps.